Multimedia Intelligence for Travel Professionals
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Maintaining Marketing and Pricing Integrity in Tough Times
By : Ruthanne Terrero - NOVEMBER 10, 2008
Rather than engage in deep discounting, travel agents and suppliers should engage in one-to-one marketing behavior and provide value-added amenities to an existing product.
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Keep Clients Excited About Their Trips
By : Ruthanne Terrero - OCTOBER 27, 2008
Travel agents need to assist those customers who are too concerned about world affairs to take a vacation.
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Letter to the Editor: Responding to the Financial Crisis
By : Travel Agent Central Contributor - OCTOBER 13, 2008
Ashish Sanghrajka, president of Big Five Tours & Expeditions, provides his take on what the travel industry should do in the midst of the current economic turmoil.
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Don’t Betray the Loyal Client
By : Ruthanne Terrero - OCTOBER 13, 2008
Ruthanne Terrero writes about how a simple trip to the dry cleaner illustrates how customer loyalty can be betrayed.
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On YTB: You Can't Make This Stuff Up
By : Ruthanne Terrero - SEPTEMBER 12, 2008
Travel Agent's Editorial Director Ruthanne Terrero spends time at Virtuoso and dishes on YTB in a cab.
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Key Staff Promotions Within Our Group
By : Travel Agent Central Contributor - AUGUST 18, 2008
Questex Media Group, Inc., publisher of Travel Agent, Luxury Travel Advisor and Home-Based Travel Agent magazines and the Premier Hotels & Resorts directory, announces promotions.
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Judging by the Package
By : Ruthanne Terrero - AUGUST 01, 2008
As travel agents, it’s important to bring your clients back down to earth when they walk in with a gorgeous brochure or direct you to the website of the hotel they want to visit.
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Welcome to the New TravelAgentCentral.com
By : Ruthanne Terrero - JULY 18, 2008
Travel Agent magazine launches new website.
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Top 10 Reasons to Use a Travel Agent
By : Ruthanne Terrero - JULY 07, 2008
Here's an open letter to your prospective clients who are debating whether to use a live travel agent to book their vacation or to go it alone by using the Internet.
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Schmoozing at the Drugstore
By : Ruthanne Terrero - JUNE 23, 2008
Travel agents need to be ready to show their expertise in the least likely venues to best sell themselves.
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